Using the same design principles as the newly designed can, the redesigned secondary packaging will be used for all package configurations and emphasizes the Budweiser creed, which highlights the beer’s unique Beechwood Aging process and 135-year long commitment to quality.
Rising gas prices have affected everyone, but the pain at the pump may have done one favor for us.
The price of fuel is causing some manufacturers to shy away from petroleum-based plastic packaging or clamshell. It’s that heavy duty plastic packaging that it seems live everything comes in at the store. And a Winston-Salem company is reaping the benefits.
Packaging is a very important marketing strategy to glamorize a product in order to attract the consumer’s attention. Often however, packaging can be neglected by business.
Here I have compiled a selection of beautiful packaging designs, some conceptual and some that made it to the shelves but all great examples of the designer going the extra mile to ensure that all important first impression is a positive one.
Blue Moon Brewing Company Rolls Out Its Award-Winning Summer Seasonal, Along With a Shot at Being “Honorary Brewmaster for a Day” at the Sandlot Brewery in Denver
A new global strategic report about the beverage packaging market predicts revenues to reach $118.8 billion by 2017. The report being distributed by companiesandmarkets.com cites three growth drivers for the beverage packaging industry: environmental concerns; hectic consumer lifestyles; and increased demand from the Asia-Pacific region.
In tests on experimental packs of fine noodles, researchers in Zurich, Switzerland, found that food rapidly absorbed 10 times the recommended limit for concentration of these contaminating oils from the transport box.
A company has come up with a way to let original equipment manufacturers, brand owners, and others keep their eyes at all times on their products. The aim is to help manufacturers and retailers deal with product security, counterfeiting, liability, and other issues by keeping track of unique signatures in plastic packaging.
We’ve noticed quite a few companies rolling out new packaging lately. 7-Up has gone all retro. Bob Evans has updated its grocery store packaging. The sausage maker calls it a “relaxed” look, whatever that means. Even Jack Daniels unveiled a new label. Makers of consumer products spend nearly $30 billion a year to figure out what sells, what doesn’t and why. And increasingly, they’re using a technology first developed to help train British fighter pilots. It’s called “eye-tracking.”
We sent reporter Christopher Werth to have a look.